ET BrandEquity on MSN
User-generated social media content has no direct impact on brand engagement: Study
A new study from Goa Institute of Management questions the effectiveness of user-generated social media content in driving ...
Study reveals user-generated content has no direct impact on brand engagement. Firm-generated content is key for building trust and loyalty.
Hey, guys! In today’s video I’m showing you how easy it is to make a Pottery Barn or Restoration Hardware-inspired shelf on a dime! I love diy furniture tutorials for your home, and I have been ...
It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have ...
The RondoDox botnet has been observed exploiting the critical React2Shell flaw (CVE-2025-55182) to infect vulnerable Next.js ...
The explosive, easy-to-trigger vulnerability was exploited within hours of disclosure, exposing the risks of default ...
The key themes that defined the year behind us will also shape the one ahead. The most-read articles of 2025 tracked a return ...
Bun 1.3 revolutionizes full-stack JavaScript development with unified database APIs and zero-config frontend setup.
Discover the leading mobile application testing tools for DevOps teams in 2025, aimed at enhancing performance, stability, and agile release cycles for businesses worldwide.
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