The purchase funnel -- aka the marketing, conversion, or sales funnel -- has long been the backbone of traditional marketing programs. First introduced in 1898, it depicts the theoretical journey that ...

Intent to purchase: it is perhaps the least discussed and most important aspect of conversion optimization. Ultimately, you focus on improving your website conversions to attract leads, build better ...

This sponsored post is produced in association with Citrix GoToWebinar. The power of online connectivity has empowered a new generation of marketers to evolve beyond their old fire-and-forget roles ...

Social commerce is a brand-new shopping experience that is all about inspiration and product discovery, but entrepreneurs and retailers are anxious to transform that interest at the "top-of-the-funnel ...

Ari Brandt is CEO of Linkstorm, an online advertising technology company. AdExchanger.com: Why are brand marketers attracted to Linkstorm‘s technology? AB: Measurable performance. Brand marketers ...

As email marketers, we’re all well aware of how easy it is to re-market to and convert the low-hanging fruit within the ecommerce customer journey using cart recovery emails. These cart recovery ...

Last December, I introduced BEO, an acronym that represents three core strategies of acquiring customers online. Today we’ll revisit this concept and how we should think about marketing to visitors in ...

Here’s a simple yet powerful strategy to create a compelling process to lead greater numbers of prospective customers into deeper, richer relationships with your company. First, your gateway offer is ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads launched a suite of new advertising capabilities that bring together insights from across the marketing funnel to help ...

Although a sale appears to be the single moment a customer hits “place order,” experts who know the marketing funnel know they’re playing the long game –– as in weeks, months or years spent investing ...

Amazon Ads announced several new capabilities that leverage its deep, full-funnel insights to help brands launch new products and extend its sophisticated measurement and optimization ad tech to all ...