Search engine optimization (SEO) can feel incredibly overwhelming to many business owners. But did you know that one of the most effective SEO strategies is to target your internet marketing efforts ...

Yahoo, Google, Verizon SuperPages and others are all investing heavily in strategies to attract local retailers and other advertisers online. The value of the local ad market is estimated to be as ...

Newspapers have moved quicker than broadcast TV stations in adapting to an online video advertising marketplace, according to a new report released Tuesday. The report, "The New Frontier Local Online ...

Online advertising will increase just 5% to $14.9 billion next year as a lagging economic recovery and a maturing Web ad market combine to further slow growth, according to a new report from Borrell ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

WILLIAMSBURG, Va. —A new forecast for local advertising from Borrell Associates provides some short-term good news and some longer-term bad news for local TV broadcasters. It’s newly released study ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

CHANTILLY, Va.—New projections from BIA Advisory Services predict that TV advertising will grow by 3.6% to $21 billion next year, BIA Founder and CEO Tom Buono said. Buono told TVB Forward conference ...

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for local searches? If not, you’re missing the chance to reach new customers ...

Looking for ways to promote your local store? There are a few different marketing tactics that you can try. Below are just ...

Discover the differences between organic and paid search and social media strategies for local businesses. Make informed decisions on where to invest your time and resources. Local business owners ...