Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

Competitive analysis is the process of analysing the strategy employed by competitors to stay ahead of them. It includes researching the competitors’ sales, products, SWOT (strengths, weaknesses, ...

Competitive intelligence is the process of gathering and analyzing information about competitors and market factors to inform strategic decisions and enhance a company's competitive advantage. What Is ...

In a previous article, I discussed analyzing your own company as an essential part of crafting a marketing strategy. Equally if not more important is the analysis of your competition. Competitors can ...

Investors don’t just want results; they want context. “How are you doing?” quickly becomes, “How are you doing compared to others like you?” As firms expand their product offerings and digital ...

In business analysis, finding key competitive advantages helps identify firms that can sustain their market position over time. Competitive advantages can come from many sources. This includes things ...

In the modern landscape of fiercely competitive markets, DevOps has transformed from an IT practice into a distinctly strategic business differentiator. Despite the fact that a majority of business ...