When we hear the term CRM, we typically think of generating leads and bolstering sales funnels, and to be sure, a major benefit of any CRM platform is to build your company’s bottom line by giving you ...

With all the excitement around Salesforce’s growth, has building customer relationships grown as well? For some, a CRM is viewed simply as what the acronym (customer relationship management) stands ...

In today’s competitive market, customer relationship management (CRM) tools have become vital for streamlining operations, managing customer relationships and driving business growth. However, as ...

CRM has been around for more than a decade now. What follows are 12 critical lessons that have been learned from the history of CRM implementations that companies must heed to ensure that they build ...

Enterprises expend considerable effort to understand their customers and provide a superior experience and enhanced services to them, but still, they see an enormous difference between their ...

The increase in adoption of social media across media, high-tech, consumer goods, and retail sectors has been prolific during the past few years, and is set to expand into other industries during the ...

Software as a Service CRM implementations require more than just SaaS to succeed. SaaS customer relationship management must be integrated with other applications and data sources. The goal of SaaS ...

Meet Attio, a new CRM for people who are familiar with modern collaboration tools, such as Airtable, Notion and Zapier. The startup wants to create a product that can hold all important information ...