The first 24 hours of a PR crisis can make or break your brand. Learn how to best strategize this crucial span of time with ...

Reputation now depends less on direct communication and more on how you’re interpreted by generative AI models.

Forbes contributors publish independent expert analyses and insights. Lindsay Kohler is a behavioral scientist and future of work expert. In a time when trust in business is declining — Edelman ...

AI has quietly taken the wheel in shaping perceptions and driving customer decisions. AI search results and emerging AI ...

What to know: Banks' reputations have recovered from pre-pandemic levels. Deeper dive: Large banks' customers reported they thought more highly of their own banks this year. Caveat: Regional banks saw ...

The banking industry's reputation broadly improved in 2025. While some banks saw modest gains, customer views on regional banks significantly improved to pre-pandemic levels, more than making up for ...

In a business world accelerated by AI, visibility alone is fragile. Here’s how strategic silence and consistency can turn reputation into your most powerful asset. Reputation is an invisible form of ...

If you don’t actively control your narrative, algorithms will do it for you — and the cost could be lost clients, stalled investments and missed opportunities. Google and AI platforms don’t just index ...

Taylor Swift has kicked off "Showgirl" release week by sending her fandom in 13 million directions as she promotes the album that comes out on Oct. 3. With the headlines and buzz, it's no wonder 41 ...

THE Reputation Management Association of the Philippines (RMAP) has released its 2026 forecast, identifying ten pivotal forces shaping the future of strategic communication. Drawing from nationwide ...

Starting with a single product for unwanted internet content removal, NetReputation has expanded its portfolio to dozens of offerings, catering to both short-term needs and long-term commitments for ...