This story is part of Fast Company’s 2024 Innovation by Design Awards. Explore the full list of companies creating products, reimagining spaces, and working to design a better world. Read more about ...

User experience (UX) can have a big impact on customer satisfaction. Learn which UX design customer metrics you should keep an eye on. Brands want their customers to have the best user experience (UX) ...

Forbes contributors publish independent expert analyses and insights. Career in marketing consulting, supercharging big brands and startups. The shift to digital has led companies to rely more on ...

No matter what business you run, when you’re designing your website, you’re not really designing it for your business—you’re designing it for your customers. Users of your website need to be able to ...

The original Macintosh computer may seem quaint today, but the way users interacted with it was game-changing. Mark Mathosian/Flickr, CC BY-NC-SA Technology innovation requires solving hard technical ...