AT&T appears to be reducing staff at its AdWorks offices and largely ending its experiment in mobile and digital ad sales, sources tell us. AT&T confirmed a change in strategy and some job cuts in a ...
AT&T AdWorks, the advanced ads division of the telecom company, is baking two new data sources into its TV audience-targeting tool, TV Blueprint. One source – anonymous, aggregate data on some 70 ...
AT&T AdWorks, which claims to be the nationwide leader in addressable TV advertising, will now serve 60-second ads to nearly 14 million addressable TV households. Previously, AT&T AdWorks offered ...
Hoping to push its bigger addressable advertising efforts, AT&T AdWorks -- now with DirecTV in its stable -- will start up a new campaign in time for the upfront advertising market. To make a clearer ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback